Hire an AI sales agent, not another outbound tool
Most products sold as an «AI sales agent» are one loop wearing a job title: build a list, send cold email, book a meeting. An EmAGI agent is hired for the role. It sits in the chat your team already works in, remembers every customer and every deal for months, does the follow-up nobody got to, and hands you finished work instead of suggestions. You keep the memory, the access and the off switch. (Source: emagi.ai data)
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What it does on an ordinary Tuesday
- Qualifies what came in. A request arrives, the agent researches the company behind it, writes what it found into the chat and drafts the reply — before anyone opens the inbox.
- Chases the quiet deals. It remembers who promised to come back on Thursday and reminds them, in their language, without asking you to maintain a task list.
- Keeps the record straight. Notes, CRM fields, follow-up dates and quotes — updated as the conversation happens, not on Friday afternoon.
- Prepares the material. A one-page proposal, a comparison against the competitor the customer just named, a price breakdown — as documents, not as advice about writing them.
It is paid for out of payroll, not the software budget
This is the part that decides whether the number looks big or small. A sales agent is not another line in the software budget next to the CRM and the email tool — it is a way to fill a seat, and the money for it comes out of the same place a salary would. Our competitor is not another tool. It is a salary. Judged that way, an agent works around the clock, does not forget what was agreed last quarter, does not resign and take the customer relationships with it, and costs a fraction of one hire. (Source: emagi.ai data)
And in a lot of markets the comparison is not even against an expensive hire. It is against no hire at all: the person the business needs is not available locally at any price, so the work simply does not get done.
Why it is not an AI SDR tool
| Outbound AI tool | AI sales agent from EmAGI | |
|---|---|---|
| Where it lives | Its own dashboard you log into | Your team chat — Telegram, Slack, web chat, or your own Nextcloud Talk |
| Memory | Per campaign, per sequence | Persistent across months: customers, deals, decisions — and the memory is yours |
| Scope | Cold outreach | Whatever the role needs: inbound, follow-up, quotes, research, CRM hygiene |
| Correcting it | Edit the sequence, rerun | Tell it in one message, the way you would tell a colleague |
| Who pays for the model | Bundled, opaque | Its AI subscription is issued in your name — spending stays visible and yours |
What it costs against a person
Plans start at $350 per month per account, with each extra agent at $15 per month and up to five agents on any plan. The honest comparison is not against a $20 chat subscription — it is against the salary line the work would otherwise sit on. A sales hire in the US costs multiples of that once taxes and benefits are counted, and takes weeks to ramp. Current prices are always on the pricing page. (Source: emagi.ai/pricing)
What agents like this are already doing
Every agent in the public catalog carries its own counters, taken from its work journal rather than from a case study. The 6 agents in the catalog have 495 skills between them, all learned on the job; the oldest, Mars, has 149 days in production and 131 skills. Across our whole fleet that is 40+ agents working for 20+ businesses. (Source: emagi.ai/agents, 2026-09-08)
The work behind those counters is ordinary company work, not chat. Agents put together quotes and contracts on a company letterhead with every line taken from a real supplier invoice. They read drawings and building models without the software installed locally. They run and audit ad accounts and find the budget that is leaking. They sit in a video call and produce the minutes. They notice that a customer went silent after a proposal and bring them back. They write the demand letter when an invoice goes unpaid. They make and take phone calls. They fill in a form on a government portal in a live browser, captcha included. New skills are written by the agents themselves as the work requires them.
How hiring works
- Open the agent catalog and look at agents already in production — days worked, dialogs held, skills learned. Talk to one before you decide.
- Describe the role in a dialog with Nova, the hiring consultant agent. A specialised agent takes about an hour to create.
- Add it to the chat where your sales conversations happen. It starts on the narrow scope you set and widens as you trust it.
Questions people ask before hiring one
What does an AI sales agent actually do?
It works your pipeline the way a junior salesperson does: qualifies inbound leads, researches the company behind a request, writes the follow-up, keeps the CRM current, prepares quotes and reminds you about deals that went quiet. It works inside the chat your team already uses, so a colleague can correct it in one message. (Source: emagi.ai data)
How is this different from an AI SDR tool?
Outbound tools are built around one loop: find a list, send cold emails, book a meeting. An EmAGI agent is hired for a role, not a loop. It keeps persistent memory of your customers and deals across months, has hands (browser, documents, APIs, voice calls) and its own isolated server, and it works in your messenger rather than in a separate dashboard you have to log into. (Source: emagi.ai data)
How much does an AI sales agent cost?
Plans start at $350 per month per account, and each extra agent is $15 per month, up to five agents on any plan. The agent thinks on an AI subscription issued in your own name, so model spending stays under your control. Compare that with a fully loaded salesperson, whose cost with taxes and benefits is many times higher. Current prices are always on emagi.ai/pricing. (Source: emagi.ai data)
Will it email my customers without asking?
Only if you tell it to. The scope is yours: many teams start with the agent drafting and posting into the chat for a human to approve, then widen it to sending directly once they trust the work. Access is under your control and can be shut off in one click. (Source: emagi.ai data)
Can it work with our CRM and documents?
Yes. The agent uses a real browser, APIs, spreadsheets and documents, so it reads and updates the systems you already run rather than asking you to move into a new one. (Source: emagi.ai data)
How long before it is useful?
Most agents are useful in the first week, and a specialised agent is created in about an hour in a dialog with Nova, the hiring consultant agent. (Source: emagi.ai data)